BRAND IDENTITY + PRODUCT PACKAGING VIDA
Most canned cocktails are loaded with sugar, artificial ingredients, and empty calories, but Vida offers a better-for-you alternative with clean alcohol, adaptogens, and electrolytes—delivering functional benefits without sacrificing having a good time.
OVERVIEW —I created a custom logo type and icon inspired by the Fountain of Youth, reinforcing the beverage’s fresh, revitalizing qualities. The packaging brings the product’s key functional benefits—clean alcohol, adaptogens, and electrolytes—to life while standing out in a crowded sea of canned cocktails. Together, the identity and packaging reimagine the drinking experience as something more refreshing, functional, and purposeful, without sacrificing the flavor and fun people expect from a cocktail.
SERVICES —Art Direction
Graphic Design
Product Packaging
Digital Advertising
Brand Identity
