CENTENNIAL CAMPAIGN DESIGN SYSTEMUNITED WAY DALLAS
To celebrate 100 years of impact, United Way of Metropolitan Dallas—serving more than 1.7 million North Texans annually—launched its Centennial Campaign, a year-long fundraising initiative designed to honor its legacy and fuel its future.
OVERVIEW —Over the course of 2.5 years I served as the Lead Art Director and Designer for United Way Dallas’s centennial paid media campaign. During that time I owned the visual system and execution for all paid assets across all digital paid channels. My role focused on creating a scalable design framework that could support sustained fundraising, communicate impact, and remain cohesive across quarters.
SERVICES —Lead Art Direction
Campaign Design
Visual System Design
Paid Media Creative
Digital Design
Creative Production
CENTENNIAL CAMPAIGN DESIGN SYSTEMRESULTS —$64M
raised during United Way's record-breaking Centennial fundraising campaign through year-long paid media support.
1.7M+
North Texans reached through integrated digital campaigns designed to increase awareness and donor engagement.
2 years
of creative leadership establishing a scalable visual system that continued beyond the Centennial campaign.
CENTENNIAL CAMPAIGN DESIGN SYSTEMKEY MOMENTS —Centennial Campaign Identity
Mosaic Visual System
Quarterly Paid Media Launches
Digital Fundraising Campaigns