SOCIAL MEDIA CAMPAIGN

REUNION TOWER

At 561 feet tall, Reunion Tower is one of Dallas’s most recognizable landmarks, featuring a 470-foot observation deck with panoramic views of the city. As Dallas welcomes more than 20 million tourists each year, The Ball stands as an iconic gateway to the city.

OVERVIEW —

I functioned as an Art Director and Designer that transformed Dallas’s most recognizable landmark into the city’s biggest influencer, giving The Ball a social-first identity built around what’s hot, timely, and iconic in Dallas. Through curated photography, retouching, bold graphic design, and cultural storytelling, we turned the tower into a platform for the city itself—from the LIITA campaign celebrating proposals and engagements, to the Gateway AR activation and “Make Me Your Muse” photo contest. The Ball showed up for Dallas’s biggest sporting moments and homegrown pros, championed local businesses, celebrated artists and muralists, and tapped into cultural moments from Bad Bunny’s Super Bowl halftime show to Love Island. Every post, activation, and partnership helped turn a familiar landmark into a living, breathing personality—and the Dallas skyline into a stage worth following.

SERVICES —

Brand Strategy

Social Media Design 

Social Content Creative Direction

Art Direction

Visual Identity

Photography & Retouching

Graphic Design